As Rotarians we comprise all ages and all generations, but we are always looking to secure continuity by attracting younger members. Understanding younger generations means understanding how changes in society affect them. Technology has given them the opportunity to customize nearly everything in their lives. But possessions don’t sit at the top of their wish list. Rather, many share a unifying trait: a desire for experience. When young people invest time and money into something, it’s with organizations that try to do good in the world.
Younger generations are eager. They’re motivated to change their communities and hope to move quickly along their career paths. They want to build a solid network and learn from mentors, from people with clout and experience.
Again, that’s us in Rotary!
Few organizations span generations and professions and build personal connections the way that Rotary does. We blend tradition with innovation and use trust and respect to close the generation gap.